HUT Clothing

Designed in Noosa, HUT is deeply inspired by the laid back lifestyle of coastal living.

We are a family-run fashion design and Manufacturing business with 30+ years in the industry. Our focus, among other styles has always been on making our very well-known HUT Boyfriend Linen Shirt.

The now-famous HUT Boyfriend Shirt began in 2012 at our Hastings Street Boutique. Over the years shirting has always been a staple in our wardrobe and an oversized shirt was the perfect Noosa outfit! Yet we could not find one with the quality and fit that we love.

Thanks to our strong manufacturing partnerships in China, we are able to produce small exclusive fabric runs, with Certified Organic Belgian Linen woven specifically for us and develop our HUT buttersoft wash. From there our first shirt was launched in our Hastings Street store and quickly became a customer favourite. We still hear from customers who wear and love their original shirt from over a decade ago!

Customers instantly connected with the beautiful quality and relaxed vibe of the Boyfriend Linen Shirt. It became clear to us the Boyfriend Shirt found its place and this response led us to focus on expanding HUT into wholesale and online, with prints, colours, stripes plaids and checks that no one else could do.

For us, it's not just a Shirt.

HUT